Our prominent technique.
 30 years' experience in Japan. 
They are what hue has, to realize commercial visualization in food industry.
Our expertise focuses  in product packaging and advertisement.  
Concept.  Preparation. Execution.
Our team conduct all of them to provide the complete end-to-end service for transformation of the final food products into “sizzling" visual media. 
 

シズル【sizzleshi-zu-ru

Appetite - An explosive nexus of the five senses- 
Our creation triggers the desire
On your palate - Imagine how it feels
In your nasal - Imagine how it smells
On your eardrum - Imagine how it sounds
On your tongue - Imagine how it tastes
Sizzle, it's much more than a sound

おいしい【美味しい】o-ishi-i 

〔うまい〕good; delicious 
この料理はとてもおいしい This dish is [tastes] very good./This is delicious! 
おいしそうなごちそうが出た Appetizing dishes were served. 
彼女はケーキをおいしそうに食べた
She ate the cake with great relish.
 
 
 
 


 

     
    

 
The third wave coffee movement has been sweeping over the world. One of the leaders of this movement, Blue Bottle Coffee, launched the very first LOOKBOOK for the Holiday items for 2016 winter season in USA. The concept is, “OMOTENASHI - HOSPITALITY ACROSS OCEANS-” We are pleased to present that our young generation photographers, Eri Hosomi, Takaaki Suzuki, Yuya Kato are part of the creative production team for this LOOKBOOK by photo-shooting the “organic” feeling photography with Blue Bottle Coffee. 

     

 
 
 

 
2016 was a 25 th anniversary for LE CRUESET JAPON, one of the most lovable cookware manufacturers around the world. The anniversary collections, “JAPONESQUE” “MOMIJI” “WASABI” were launched to celebrate the 25th anniversary. Our expert of visualizing the “modern” and “traditional” Japanese lifestyle,  Ippei Ishihara created the key visuals for these anniversary collections with the wonderful creative team. Also, we are proud to announce that  Sakiko Ohno created the key visuals for another collections, “Maison de Paris (2015)” and “Urban Resort (2016)”, with a perfect match of the chic feminine style of the collections.

 

       

Hiro Ishikawa and Tomoko Shiotani are now one of the favored photographers in our group company studio, amanacliq in Shanghai. COSTA COFFEE, the worldwide coffeehouse chain, is now expanding their stores in China. Hiro was assigned for 2016 summer campaign, and Tomoko was assigned for brand campaign. We are very proud to be part of the promotion around in Asia with a great relationship with amanacliq. 


 
PENTAWARDS is the worldwide packaging design awards competition since 2007. The package by  Tomoko Shiotani photography for “Meltykiss snowgift“Chocolate by Meiji won the Silver award in “Food-Confectionery and sweet snacks” category. The package design is reminiscent of “snow” to match the product image of melt chocolate with cacao powder. The tasty photographs by Tomoko are caramel, nut, raspberry which are featured to recall the taste of its flavour. 




"I want to photograph as I blink" says Sakiko Ohno, who has a successful career in commercial photography with her distinct style utilizing right balance of light and framing. Her very first photo exhibition outside Japan, "BLINKING. 1 Lens, too happy, 3 days" will be held at "GOGOL & COMPANY" an independent bookstore & art gallery in Milan. Sakiko captures the moment purely and naturally, which is actually very much similar to her personality. This exhibition will persent her bright and airy "blinking" photography which was shot within 3 days with her new lens.
Sakiko Ohno
GOGOL & COMPANY



Why do chocolates grab our hearts so much? For past few years, Hiro Ishikawa has been collaborating with the world famous chocolatier, Hironobu Tsujiguchi for his original chocolate works. Mr. Tsujiguchi creates the outstanding chocolate, and Hiro sublimate his chocolate to art. That is, Hiro is not only a photographer,  but also an art director. This collaboration led Mr. Tsujiguchi to the gold prize in International Chocolate Awards 2015, and plus in the Salon du Chocolat 2015.


Hitoshi Ote, CEO of hue, is well known as one of the top food photographers in Japan.  With his long experiences and technical knowledge in the food industry, he has a deep understanding on how food should be captured in the most "sizzling" way. He has been working with Domino's Pizza Japan for more than 10years for still and motion, and we are more than happy to share that Domino's Pizza Japan appreciates his contribution as one of the most important factor of their recent sales boost.




 
Hiro Ishikawa is famous for his high creativity and sensitivity. His unique insight into the precise creative process brings the best result which stimulates your sense. Häagen-Dazs Japan is one of his big fans. He has been shooting Haggendaz’s  top-selling products for years in Japan. It is our honor that that his well-loved images of Häagen-Dazs Japan are also displayed at the meeting rooms in their offices. 




 
2015 was a big year for "Washoku", traditional Japanese cuisine.  We are proud to announce that Ippei Ishihara joined the Japan pavilion at the Expo Milano 2015 as a Japanese food photographer. His "Washoku" images were served at the futuristic restaurant at the live performance theater, where visitors could expereince the range of Japanese food on the media table and a full screen. With a theme of "Harmonious Diversity," Japan Pavilion received the gold prize for best exhibition at Expo Milano 2015. 

 
     
 

The third wave coffee movement has been sweeping over the world. One of the leaders of this movement, Blue Bottle Coffee, launched the very first LOOKBOOK for the Holiday items for 2016 winter season in USA. The concept is, “OMOTENASHI - HOSPITALITY ACROSS OCEANS-” We are pleased to present that our young generation photographers, Eri Hosomi, Takaaki Suzuki, Yuya Kato are part of the creative production team for this LOOKBOOK by photo-shooting the “organic” feeling photography with Blue Bottle Coffee. 
 

 
 
 

2016 was a 25th anniversary for LE CRUESET JAPON, one of the most lovable cookware manufacturers around the world. The anniversary collections, “JAPONESQUE” “MOMIJI” “WASABI” were launched to celebrate the 25th anniversary. Our expert of visualizing the “modern” and “traditional” Japanese lifestyle, Ippei Ishihara created the key visuals for these anniversary collections with the wonderful creative team. Also, we are proud to announce that Sakiko Ohno created the key visuals for another collections, “Maison de Paris (2015)” and “Urban Resort (2016)”, with a perfect match of the chic feminine style of the collections.
 
 

 
 
 

Hiro Ishikawa and Tomoko Shiotani are now one of the favored photographers in our group company studio, amanacliq in Shanghai. COSTA COFFEE, the worldwide coffeehouse chain, is now expanding their stores in China. Hiro was assigned for 2016 summer campaign, and Tomoko was assigned for brand campaign. We are very proud to be part of the promotion around in Asia with a great relationship with amanacliq. 
 
 

PENTAWARDS is the worldwide packaging design awards competition since 2007. The package by  Tomoko Shiotani photography for “Meltykiss snowgift“Chocolate by Meiji won the Silver award in “Food-Confectionery and sweet snacks” category. The package design is reminiscent of “snow” to match the product image of melt chocolate with cacao powder. The tasty photographs by Tomoko are caramel, nut, raspberry which are featured to recall the taste of its flavour.

 
 

  

"I want to photograph as I blink" says Sakiko Ohno, who has a successful career in commercial photography with her distinct style utilizing right balance of light and framing. Her very first photo exhibition outside Japan, "BLINKING. 1 Lens, too happy, 3 days" will be held at "GOGOL & COMPANY" an independent bookstore & art gallery in Milan. Sakiko captures the moment purely and naturally, which is actually very much similar to her personality. This exhibition will persent her bright and airy "blinking" photography which was shot within 3 days with her new lens.
Sakiko Ohno
GOGOL & COMPANY
 
 

Why do chocolates grab our hearts so much? For past few years, Hiro Ishikawa has been collaborating with the world famous chocolatier, Hironobu Tsujiguchi for his original chocolate works. Mr. Tsujiguchi creates the outstanding chocolate, and Hiro sublimate his chocolate to art. That is, Hiro is not only a photographer,  but also an art director. This collaboration led Mr. Tsujiguchi to the gold prize in International Chocolate Awards 2015, and plus in the Salon du Chocolat 2015.
 
 

Hitoshi Ote, CEO of hue, is well known as one of the top food photographers in Japan.  With his long experiences and technical knowledge in the food industry, he has a deep understanding on how food should be captured in the most "sizzling" way. He has been working with Domino's Pizza Japan for more than 10years for still and motion, and we are more than happy to share that Domino's Pizza Japan appreciates his contribution as one of the most important factor of their recent sales boost.
 
 

 Hiro Ishikawa is famous for his high creativity and sensitivity. His unique insight into the precise creative process brings the best result which stimulates your sense. Häagen-Dazs Japan is one of his big fans. He has been shooting Haggendaz’s  top-selling products for years in Japan. It is our honor that that his well-loved images of Häagen-Dazs Japan are also displayed at the meeting rooms in their offices. 
 
 

  

2015 was a big year for "Washoku", traditional Japanese cuisine.  We are proud to announce that Ippei Ishihara joined the Japan pavilion at the Expo Milano 2015 as a Japanese food photographer. His "Washoku" images were served at the futuristic restaurant at the live performance theater, where visitors could expereince the range of Japanese food on the media table and a full screen. With a theme of "Harmonious Diversity," Japan Pavilion received the gold prize for best exhibition at Expo Milano 2015. 
 
 

 
 

   3-5-1 Kaigan, Minato-ku, Tokyo Japan 108-0022
    info@hue-hue.com